As we are moving into a more and more technology-revolutionised world, drones are becoming a game-changer in the construction industry whether that’s to save time, to enhance marketing or for your business’ brand building.
Whether you’re a developer, a contractor or an architect, drones are an invaluable resource for capturing images to showcase your work.
Here are a few key reasons why you should be using them in your business:
Regular updates for key stakeholders
Drones can help developers provide regular updates on a project’s construction progress, which builds trust and confidence between them and other stakeholders, including funding partners & investors. As an investor, there’s nothing worse than putting money into a project and being left in the dark as to what’s going on! Giving your stakeholders remote access to high-quality images and videos of the projects they’re invested in means that they won’t have to visit the site regularly themselves. This saves them time, money, and enhances their experience of working with you. Consequently, repeat investment is more likely.
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Keep yourself compliant!
Under the updated Part L of the Building Regulations photographic evidence must now be produced for each key building stage – from foundations to roofing; and geotagged with the exact location, time and date captured. With drones, we can capture and create these accurate images to showcase the key changes on-site, and use the information collected within our drones to mark the date, time, and location on the images. This will ensure your compliance with the regulations – giving you one less thing to worry about.
Gain a different perspective
Drones can help you see, and showcase, much more than what you would normally be able to see from the ground. They enable you to capture images and videos from angles that are not likely possible from your phone, which provides a better overview of the site and helps track progress effectively. Examples include: roof progress, groundworks, first/second floor walls, etc.
Build your brand!
Drones are equipped with high-quality cameras that can capture stunning, professional-grade, images and videos (depending on the pilot’s skill!). Utilising these high-quality images also enables the content to not only to be used for site updates and progress reports but can also be used for marketing and brand building purposes too.
One of our valued clients, Griggs Homes (see example images), utilises the images and videos we capture for them from our Monthly Progress Report days, as content for their social media platforms, for meetings, marketing brochures, and brand building, alongside their investor updates.
By using high-quality images and videos on social media, developers and contractors can demonstrate their commitment to quality, which helps them stand out from their competitors and attract more clients, as well as higher-value investors. Similarly, architects wanting to showcase their projects can benefit from drone technology to give prospective clients a sense of what can be achieved on their own projects.
In conclusion, drones are a highly valuable tool that can benefit a variety of companies throughout the construction industry.
They save time and energy, and are a fantastic way to build trust, enhance your reputation, provide regular in-the-loop updates, and capture stunning imagery and video to build that all-important online presence!
We continually strive to provide high-value solutions to our clients. If you have any questions regarding drone regulations, or what we can do to help you, please feel free to reach out to us via Instagram DM @avatardrones or email: [email protected]
Blog by Robert Siddle – Managing Director at Avatar Drones & Media
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